7 eleven in taiwan case study analysis

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Table of Content. Executive Summary. The 7-Eleven Hong Kong is the biggest chain format convenient store serving more than 4 million people per day. This paper analyzed the financial performance of one specific 7-eleven convenience store which located in Hong Ham. The results of analysis through a comprehensive evaluation is necessary, especially can help store manager identifying and solving problems.
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Swot Analysis Of 7-Eleven

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7-Eleven Case Analysis - Term Paper

Executive Summary : 7-Eleven is known in the United States as a convenience store chain where customers can grab snacks, drinks and other everyday products on the go. In most parts of the world, it is a no-frills store with little emphasis on decor. But in Indonesia,7-Eleven has been positioned as a trendy spot where young people spend time, surf the Internet and meet friends. This case study of 7-Eleven illustrates how a brand needs to and can benefit from adapting to a local market. It's one of the hippest places to hang out in Jakarta. And it isn't some trendy new French restaurant in a Dutch-era heritage building.
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7-Eleven Case Analysis

The case shows the development of seven-Eleven to Taiwan and also the adaptation from the store format by its local franchisee to a different market atmosphere. The main problem within this case may be the balance between standardization and localization running a business-format franchising across national edges. Keeping just the store logo design and also the convenience concept well-established within the U. States, the neighborhood franchisee of seven-Eleven in Taiwan re-formatted almost every aspect of the shop chain, including its positioning, location, layout, product choices, etc.
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In: Business and Management. Report on 7-eleven in Taiwan: Adaptation of convenience stores to new market environments Submitted by: Karan pratap Naseer khan Lalit Akhil pillala Sai surya raghava Malavika issar Summary:- The case portrays the expansion of 7-Eleven to Taiwan and the adaptation of the store format by its local franchisee to a new market environment. The core issue in this case is the balance between standardization and localization in business-format franchising across national borders. Keeping only the store logo and the convenience concept that was well-established in the United States, the local franchisee of 7-Eleven in Taiwan re-formatted almost all aspects of the store chain, including its positioning, location, layout, product offerings, etc. The local franchisee, President Chain Store Corp.
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