Last Updated on November 7, The truth is that About me pages are almost always one of the most visited pages on any website. Your About page is the soul of your site. Another great strategy is to include pictures and videos. Of course, another thing your About page—along with EVERY other piece of content on your site, including your homepage and landing page—should include, is a call to action.
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And it's an ideal resource for promoting your professional brand. Should you or shouldn't you put the effort into crafting your perfect 'About Me' page? Here are a few reasons why you should, and maybe shouldn't spend the time. Potential clients, employers, and others can go to your 'About Me' page to learn more about you. Could lose traffic if your 'About Me' page is focused too much on you and not on what you can offer your reader. Use it to describe your credentials, expertise, and goals. The following exercises can be helpful in figuring all of that out, and will help you determine what to include based on your target audience.
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