For centuries philosophers have struggled to define personal identity. In his work An Essay Concering Human Understanding , John Locke proposes that one's personal identity extends only so far as their own consciousness. In the history of discourse on the subject of the self and personal identity, conflicting viewpoints have arisen. So long as one is the same self, the same rational being, one has the same personal identity. Given this assertion, any change in the self reflects a change in personal identity, and any change in personal identity therefore implies that the self has changed.
Ashley Storms, 26, Lewis Center, Ohio. When I needed to speak about violence, I got overwhelmed with anxiety. It was horrble to read about those iisues that occur on streets, gangs, rape, etc. I definitely needed help to pass the class. My instructir did not care if the topic was too disturbing for me. So, I had to get some external assistance, and here I am, writing these words of gratitude. My speech was emotional and appealing, feeled with arguments and common sense. I liked it, absolutely liked it!
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Consumer researchers have recognized for a long time that people consume in ways that are consistent with their sense of self Levy ; Sirgy Important thought leaders in our field have described and documented that consumers use possessions and brands to create their self-identities and communicate these selves to others and to themselves e. Although early research tended to focus on broad conceptual issues surrounding consumers and their sense of self, recent research takes a more granular approach, breaking down the relationship between identity concerns and consumption to look at the effects of specific self-related goals and of different aspects of self-identity on consumer behavior. For example, why would someone drive his Prius to work but drive his BMW to a blind date?
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The moderating effect of pro-environmental self-identity in the relationship between abnormally-shaped foods and purchase intention[J]. Article views PDF downloads Cited by 0. Previous Article Next Article. Research article Special Issues.
The memory erasure thought experiment presented in the film—and its implications for personal identity—raises poignant questions for the ethicist, epistemologist, neuroscientist, metaphysician, and cognitive scientist. In this paper, I explore the rich insights the film has to offer interdisciplinary studies of memory, providing a case study in how narrative can uniquely contribute to memory research, while also maintaining philosophical rigor and fidelity to scientific discoveries about memory. Turning to the philosophical implications of memory erasure, I consider memory erasure in the context of several leading views of personal identity and proposed answers to the persistence question of personal identity, assessing the challenges and complications that the memory erasure thought experiment brought to life by Eternal Sunshine poses to these theories. I argue that the psychological continuity view of personal identity—in its various iterations—does not allow an individual to truly survive the memory erasure procedure. The memory erasure thought experiment presented in Eternal Sunshine —and its metaphysical and epistemological consequences—reveal how we establish the relationship between memories and selfhood, how to define personhood in the presence of both hypothetical and real-world memory loss, and what experiences we value in human life.