Marketing mix 4p literature review

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The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price the 4Ps. This element of the marketing mix covers the various organizational outputs goods and services that the company provides to its target markets. The company is primarily known for its burgers. However, the business gradually expands its product mix. At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals.
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The marketing mix defines the business strategies and corresponding activities to implement the marketing plan. The success of the firm as the top performing health food store chain in the United States reflects the effectiveness of its marketing mix. Whole Foods Market is especially successful in using public relations in highlighting the benefits of its products and business. Whole Foods Market effectively uses its marketing mix, which emphasizes public relations and product quality. Nonetheless, product, price, promotion and place are effectively used to capture the target market. As a grocery and health food business, Whole Foods Market has a wide array of products. This element of the marketing mix defines what the company offers to its target customers.
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Apple Marketing Mix: 4P’s

The term " marketing mix " is a foundation model for businesses, historically centered around product, price, place, and promotion [1] also known as the "4 Ps". The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Marketing theory emerged in the early twentieth century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in In the s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 Ps.
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