Homeless people in LEDCs often build makeshift shelters in shanty towns. These are often built on land not fit for development such as steep slopes or marshland which is vulnerable to floods and landslides. Practical Action is a charity which helps communities to learn the skills they need to build better quality housing using their own labour, local resources and traditional techniques. Practical Action has succeeded in changing government policy on housing in Kenya. Now, local authorities recognise houses that have been made from inexpensive materials as proper dwellings. Practical Action also aim to improve basic services and infrastructure.
Stories from the frontline
Christian Aid: A Microsoft Teams Case Study | Intrado
Christian Aid International Non-governmental Organisation INGO that carries out work to support sustainable development, stop poverty, support civil society and provide disaster relief in 37 countries across four main regions. The project Improve productivity and satisfaction by deploying the latest smartphones. Maintel has made the Christian Aid employees more efficient and effective through use of digital workplace technology, seamlessly connecting them to their applications and data securely. The pace at which mobile technology is evolving meant CAID employees were becoming increasingly dissatisfied with their aging mobile devices. They hampered productivity and effectiveness while working remotely or on the move. Christian Aid also wanted to expand its mobile estate in the UK and Ireland increasing from 70 to approximately connections , as well as moving to a new single supplier for an initial period of two years.
Case Study: Christian Aid
Our campaign followed a number of bloggers as they gave up various things for Lent — chocolate, caffeine, alcohol, even negativity! We used a range of female bloggers in diverse areas, from mummy bloggers to beauty, fashion, health and lifestyle content creators. These bloggers had combined total reach of over 1 million! This generated considerable awareness, brand mentions with positive sentiment, participation in the Give It Up for Lent programme and, of course, donations.
Through the unique perspective of Victoria, a Senior Programme Officer from Haiti, the audience were able to see the lives of people impacted by the earthquake in the region, read up on the support work being done by Christian Aid and the events happening during Christian Aid Week. The bot was designed to accompany Christian Aid Week, a marketing drive to help the charity promote the work they do around the world. The bot needed to be engaging and empathetic while showing off the plethora of projects Christian Aid had been working on for the last few years specifically in the region of Haiti. As part of the brief, it would need to be engaging enough to build a subscriber base, promote click-throughs to the website, promote the brands vision and work, and most importantly receive donations.